Anthony Constantinou Talks About Social media and SEO

The phenomenal rise of social media platforms can be seen the world over and it is clearly here to stay and dominate the world of communication as well as online marketing. This is especially the case in emerging markets all over the globe.  The provision of Internet access within new and upcoming markets will fuel this rise and help them to keep pace with established markets.

Since the last few years China and India are fast emerging as the largest markets in Asia with immense potential to see a surge in commerce related activities.  In fact they have witnessed larger expansions in social network users in comparison to many countries in Europe and other parts of the world. Similar trends are expected in the coming months ahead. Some other areas that expect to see a steady rise in social media users are Latin-America, Africa, Asia Pacific countries etc

It has been predicted by experts that online activity using mobiles will prove to be much higher than static usage.  And with that the popularity of the social media might reach unparalleled heights. In fact, last year Facebook issued a statement that they expect the number of mobile users accessing Facebook to exceed those who use computers to visit the site. With the coming of smart-phones, tablets etc. the growth of social media is expected to double in size every twelve months. Also mobile access is more economical than having static connections especially in developing markets and as a result access through mobiles is more popular.

A report states that a large number of people across the globe frequent use social media and watch television together especially during global events such as the Football World Cup, the Olympics etc. Initially when social networks sites started functioning there were close to twenty who were the most popular market leaders at that time. Within the span of a few years the number has declined to just five with Facebook occupying the Numero Uno position in most countries of the world except China where it is banned and in Russia where local social network sites still are popular.

Then we have Twitter, LinkedIn and Skype etc. among others which occupy important positions in the world of social media communications.  SEO has to ensure that sites designed are optimized for Social media platforms, especially keeping the mobile market in mind if they want to be profitable by catering to a niche.

Of course many more changes can and will occur during the year but one can be assured all of these changes will be brought about by and continued with the use of social media platforms.