There are quite a few who mistakenly believe that the art of writing does not require much skill to come up with a good copy. The fact of the matter is a copywriter lacks the ability to convey the right message about products or services it would not be effective in promoting them. This outcome will be lacking in originality and stale and will not create the impact that it is meant to deliver. Anthony Constantinou CEO CWM FX says, “The bottom-line in copywriting a copy that does not get its message across to the intended audience is termed as being a failure.” Some of the necessary features that a good copywriter needs to possess are grammar, vocabulary, good composition skills and clarity of thought and expression. These characteristics are absolutely necessary to possess to be able to create a copy that conveys a clear yet concise that is easily understood by the targeted market. Probably one of the most the discernible errors in copywriting is plagiarism and being prosaic in cont