Anthony Constantinou

When we compare the world of marketing in our current era, to that of the period before the advent of the Internet, it is easy to notice the difference that has come about in it. The Internet has begun to dominate the marketing industry and has overtaken most standard sources of marketing. Now MNCs as well as mid and small level companies are investing in online marketing. What is the reason for this paradigm change? Well, it is simple, as no other medium has the reach and ability to penetrate global markets as effectively and as efficiently at such a competitive cost. The Internet is widely used to learn about new products and services and gather other relevant information. Online users find it quite simple and of course beneficial to compare various products available in the markets, before investing in them. Anthony Constantinou says,"The modern consumer has become much smarter and selective in making his choice." To adapt to these fast paced changes one needs