Google has a trend to make changes to its search algorithm numerous times in the year. Even though most of these changes are trivial in nature when any major updates are introduced these can have a profound impact on rankings as well as online visibility of websites. The latest two updates which had a major affect on search engine results were Panda and Penguin which took the online world by storm. Anthony Constantinou CEO CWM FX says, "These changes are of great significance to search marketers, as they impact organic traffic and rankings while also affecting the optimization that was done by SEO." The reason for these frequent updates is to be able to deal with sub-standard quality of content and web spam that has proliferated online. These changes have been implemented to reduce sites that have violated Google's existing quality norms. These are beneficial to sites which promote good quality content, which gives search engine users a better and satisfactory experienc...
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