Anthony Constantinou CEO CWM FX Explain Why keyword research is crucial for SEO?

When it comes to SEO Keyword research is perhaps one of the most crucial of all aspects besides link building and content marketing. It involves researching the most suitable words used by online clients who are searching for a specific business, product or service. In layman’s terms it is targeting words that are typed by users into the search engine box.

The need for keyword research arises so as to know the relevant and important keywords that are linked to any business because it helps clients to find a business site, and drives online traffic to it. Anthony Constantinou says, in the event that an incorrect set of keywords, which are not generally used by online visitors or are not relevant to your content and services are used, then the website would be erroneously optimized and that would generate traffic which will not be converted to sales leads.  This will lead to a failure of the SEO campaign and strategies adopted because of the incorrect choice of keywords. When analyzing  important keywords as per the latest market and user trends one develops a better understanding as to which words are to be targeted with SEO as well as what is popular with clients as well.

When deciding upon targeting your list of keywords you need to think about the possible words and phrases that prospective clients would use to search for products or services that are offered by your business. You can have a brainstorming session with your team and pen down a list of keywords that aptly describe the products or services offered by your business and need to focus on the geographical region you cater to beside a specific demographic segment that your business intends to target.  You need to ask yourself if the online users will find what they need when they use the specific set of words that are being used to optimize the site. Once you select the list of keywords, you need to determine the level of competition for them. When you a newbie it is prudent to target keywords with medium to low competition levels as those at higher levels of competition are a challenge to target.

There are numerous online SEO tools available these days to assist any website owner to optimize his site effectively and efficiently. Some of the popular online tools available are Google AdWords, Keyword Tool, Long Tail Pro, Market Samurai, Woorank etc. among many others.   

Remember keyword research is a vital link between a website and online users. It not only assists in getting higher rankings in searches but also generates an understanding of market trends and what clients are seeking online.