Anthony Constantinou

There are quite a few who mistakenly believe that the art of writing does not require much skill to come up with a good copy. The fact of the matter is a copywriter lacks the ability to convey the right message about products or services it would not be effective in promoting them. This outcome will be lacking in originality and stale and will not create the impact that it is meant to deliver. Anthony Constantinou CEO CWM FX says, “The bottom-line in copywriting a copy that does not get its message across to the intended audience is termed as being a failure.” Some of the necessary features that a good copywriter needs to possess are grammar, vocabulary, good composition skills and clarity of thought and expression.  These characteristics are absolutely necessary to possess to be able to create a copy that conveys a clear yet concise that is easily understood by the targeted market. Probably one of the most the discernible errors in copywriting is plagiarism and being prosaic in cont

  Google has a trend to make changes to its search algorithm numerous times in the year. Even though most of these changes are trivial in nature when any major updates are introduced these can have a profound impact on rankings as well as online visibility of websites. The latest two updates which had a major affect on search engine results were Panda and Penguin which took the online world by storm. Anthony Constantinou CEO CWM FX says, "These changes are of great significance to search marketers, as they impact organic traffic and rankings while also affecting the optimization that was done by SEO." The reason for these frequent updates is to be able to deal with sub-standard quality of content and web spam that has proliferated online. These changes have been implemented to reduce sites that have violated Google's existing quality norms. These are beneficial to sites which promote good quality content, which gives search engine users a better and satisfactory experienc

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When it comes to SEO Keyword research is perhaps one of the most crucial of all aspects besides link building and content marketing. It involves researching the most suitable words used by online clients who are searching for a specific business, product or service. In layman’s terms it is targeting words that are typed by users into the search engine box. The need for keyword research arises so as to know the relevant and important keywords that are linked to any business because it helps clients to find a business site, and drives online traffic to it. Anthony Constantinou says, in the event that an incorrect set of keywords, which are not generally used by online visitors or are not relevant to your content and services are used, then the website would be erroneously optimized and that would generate traffic which will not be converted to sales leads.  This will lead to a failure of the SEO campaign and strategies adopted because of the incorrect choice of keywords. When analyzing

 

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