Anthony Constantinou

For all those animal lovers out there they never could have imagined that two of the cutest animals around, the Penguin and the Panda would become a source of terror to those in the online marketing industry. Well the credit (?) goes to that search engine behemoth Google which decided to euphemistically name, the latest updates to their search engine’s algorithms after two cuddlesome creatures. . For the uninitiated Google search engine algorithms index and rank websites and web pages as per a precise set of parameters that are pre-decided. When Google was designed it was made as a   search engine and was created in a way to give the most updated and precise results. However as is the case with everything else people found a way to manipulate or play the system to their advantage unfairly through the misuse of SEO techniques. This extremely useful system of optimizing a website was corrupted by a few unscrupulous marketers who used methods to unethically influence r...

For those who own websites they have to be constantly on the lookout for novel and innovative techniques to have a steady stream of visitors to their websites. The very purpose of having an online presence is to be visible to online visitors, so that you may have an opportunity to show the services and products that are on offer at your site, which might result in possible sales conversions. Those who already own a website, have access to loads of resources online as how to enhance their online presence as well as in increasing volumes of online traffic to their website. Probably most businesses are employing many of them and getting satisfactory results as well. Anthony Constantinou says, “The Internet is a dynamic medium constantly changing with search engines like Google introducing frequent changes to their algorithms and one can never be sure that they are doing enough to stay at the top.” That is precisely why for online business owners it is imperative to increase qu...